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It all began when in 1986, Carlo Petrini founded Slow Food to counteract fast food and fast life. The idea quickly grew into an international movement, reflecting an overwhelming desire for a cultural shift toward slowing down life’s pace.
This sparked off the beginnings of a broader Slow Movement, which has now evolved into Slow Travel, Slow Cities, Slow Companies, Slow Design and Slow Parenting.
Overall, there is a global desire from an increasing number of busy families and individuals to bring “slow” back into their lives in order to reconnect with themselves, their families and the world that we live in.
Going slow is not about doing everything slow it is simply a gentle (yet firm!!!) reminder to all of us that:
Carl Honore, author of the international best-selling book, “In Praise of Slowness” that has been translated into over 30 languages, has recognized the importance of Slow brilliantly: “Today we are addicted to speed, to cramming more and more into every minute. Every moment of the day feels like a race against the clock, a dash to a finish line that we never seem to reach. This roadrunner culture is taking a toll on everything from our health, diet and work to our communities, relationships and the environment.”