Conscious capitalism rules!

Conscious CapitalismThe other day I was in a meeting with a bunch of passionate entrepreneurs in Malmoe (Sweden) and at one point one of them said: “I truly believe that entrepreneurship is the beginning to all good in this world”…it sounded so sincere and after having thought about it I actually agreed. There is soooo much (more!!!) we aspiring leaders and business builders can accomplish —for the good of both business and society as a whole.

Chinese Recipe Book

My dear friend Lotta Alsen referred me to this amazing book on the subject. To me it simply captures what happens when we as individuals and companies GO SLOW for a moment and apply some common business ZENse:


We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater.” —From the Conscious Capitalism Credo

Buy it here on Amazon




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